'The Marvels' Rollercoaster: From Rotten to Fresh, but Still Facing Challenges
'The Marvels' Rollercoaster: From Rotten to Fresh, but Still Facing Challenges
The Marvels
The Marvels, Marvel's latest cinematic venture, experienced a rollercoaster of reviews since its debut on Wednesday. Initially receiving sub-par scores, it found itself labeled as the third worst-reviewed MCU movie and the third "rotten" installment in the series. However, a significant turnaround has occurred with the influx of additional reviews.
Initially holding a 54% score on Rotten Tomatoes with around 60 reviews, The Marvels now stands at 61%, crossing the threshold to be considered "fresh." Despite this improvement, it remains the third lowest-rated MCU movie, just above Thor: Love and Thunder and still trailing Thor: The Dark World.
While a 7% jump suggests a potential for further improvement, the movie's overall ranking may not significantly alter. The focus now shifts to the box office, with forecasts suggesting one of the MCU's lowest openings. Projections estimate a $50-60 million weekend in the US and a $140 million global total, raising concerns for Disney, particularly given the film's $200 million budget.
Looking ahead, Disney pins its hopes on Deadpool 3, the first MCU film post-FOX acquisition, featuring fan-favorite Hugh Jackman as Wolverine. Subsequent projects include Captain America 4, Thunderbolts, and the troubled Blade production. The long-term MCU roadmap extends to Phase 6 in mid-2025, featuring Fantastic Four, two Avengers films (The Kang Dynasty and Secret Wars), and ongoing uncertainties in the dynamic Marvel universe.
As Disney navigates potential challenges, The Marvels' performance prompts reflection. The shift toward standalone shows on Disney Plus, requiring less "homework," and the exploration of more mature content indicate strategic adjustments. Projects like Echo, Daredevil, Deadpool 3, and Blade signal a move toward adult-oriented storytelling, potentially redirecting Marvel's focus toward an older fan base.
Amid evolving dynamics, The Marvels serves as a pivotal moment for Disney and Marvel, with audience reactions and box office numbers set to unveil the true impact of this cinematic installment. As the days unfold, the industry awaits a clearer picture of The Marvels' influence and the subsequent trajectory of the MCU's narrative.
